Circuit de Catalunya boosts its presence in social networks
Using tools like Twitter, Facebook, Flickr and YouTube, it becomes easy to develop a direct bond with the fans
Circuit de Catalunya has been boosting its presence in social networks in recent years, thus being able to develop a bond with the fans worldwide and strengthen its position as an international benchmark. Twitter, Facebook and Flickr, in addition to the video hosting service provided by YouTube, have been the tools used by Circuit de Catalunya to make its activities known, especially during the staging of races, managing to gather a huge number of fans and followers.
Facebook Circuit de Catalunya's Facebook fan page exceeded 50,000 fans during the Gran Premi Aperol de Catalunya de MotoGP. 63% of the page followers are men, and 37% women. As regards age ranges, most of our male fans are between 25 and 34 years old and most of our female fans are between 18 and 24 years old.
Twitter Circuit de Catalunya has a total of 15,548 followers adding the three profiles, i.e. Catalan (7,735), Spanish (5,113) and English (2,700). To date, 4,743 tweets have been produced since its creation.
Flickr The Circuit's Flickr account gathers a total of 4,275 images. In the last edition of the Gran Premio de España de Santander de Formula One, 1,117 pictures were published, distributed into 46 albums, while 774 pictures were published in 15 albums during the Gran Premi Aperol de Catalunya de MotoGP. The pictures do not only show the sporting side of the races but also everything around it: the atmosphere in the spectator areas, paddock, organization, celebrities, etc.
YouTube Through the CircuitcatTV channel (www.youtube.com/CircuitcatTV), Circuit de Catalunya shows the different races and activities held in the facilities, always provided that we do have the respective image rights. The CircuitcatTV channel has also been the platform of different promotional actions, such as the one carried out for the Gran Premio de España Santander de Formula One, which consisted of a series of information capsules explaining the most technical concepts of Formula 1, such as safety car, pit lane, drive-through, KERS, DRS or the tyres.